Edler Zain · The M&A Focused CPA Firm
Four out of five businesses in the US are sole proprietors that hold no enterprise value and no exit potential. This journey map is for the minority of founders who want to scale up in a fun, systematic, predictable way and get paid for their life's work when they're done.
You feel like as you scale, your hours go through the roof. You start to forget that you built the business to give you freedom, and feel like you're trapped.
You constantly feel like you have to hire more, yet every time you do the business gets more complex and you feel like you have more to manage, not less.
Scaling your business might have put you in a place where you took out debt that you no longer feel comfortable with. Your business used to be a small, yet incredible little profit machine. Now you are saddled with bank loans and feel forced to operate in ways that don't make sense.
You may have tried to solve your cash flow and growth frustrations by working with an advisor or a fractional CFO. Everyone seems to want you to raise prices, pay your people less, or find ways to cheapen your product to extract margin. This value extraction strategy looks good in a spreadsheet but feels like business suicide. You hate the idea of taking advantage of the people you rely on just to get a leg up financially.
The lever never changes. What it is for changes at every stage of the journey.
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Find out where you sit on the journey and which levers are holding your value back.
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